— THE CBL WAY
Sourcing is about reality, not reports.
Certificates show compliance. Trade fairs show sales people. We show you what's actually happening on the factory floor — and have done for 35 years, bridging Asia and the world in food ingredient sourcing.
35
YEARS IN ASIA 60+
COUNTRIES SERVED 2
CLEAR MODELS
— WHAT OTHERS GIVE YOU VS. WHAT WE GIVE YOU
SOURCE WHAT THEY SHOW YOU WHAT CBL SHOWS YOU
TRADE FAIRS Sales people, samples, exhibits → Real workers at real factories — actual production in action
BUYER VISITS 1–2 trips per year → Continuous on-ground coverage, year-round
CERTIFICATES Paper compliance only → Ground reality — what is actually happening day-to-day
AUDIT FIRMS Tick-box exercises → Ongoing partnership with genuine accountability
LAB REPORTS One sample, one moment in time → Verified production reality — tested across time, not a snapshot
— TWO CLEAR MODELS
Choose the engagement that fits your need
We separate effort-based work from outcome-based work. No blurring, no hidden incentives. You know exactly what you are paying for — and why.
MODEL ONE · AGENCY
Agency
Fixed Outcome · Pre-agreed Fee
You engage us to represent your interests locally in China. We deliver specific, defined results — and you pay a fixed fee regardless of whether a deal is struck. Ideal when you want certainty and a trusted representative on the ground.
→ Desk Research — market intelligence, product reports, competitive landscape
→ Factory Visits — practical and unannounced — real conditions, real workers observed
→ Process Audits — practical verification, not tick-box compliance
→ Clear Verdicts — continue / watch / avoid — in plain language
→ Logistics Support — export, freight, and documentation guidance
MODEL TWO · BROKERAGE
Brokerage
Success-based · Commission on Completion
We connect you with vetted Chinese suppliers and facilitate the transaction. Our commission is pre-disclosed and earned only on completion. You pay your supplier directly; they ship directly to you. We stay outside the money flow.
→ No deal, no commission — our incentives align precisely with yours
→ Direct shipment — supplier to buyer — saving logistics and admin costs
→ Direct payment — buyer to supplier — saving banking fees on both sides
→ Pre-disclosed commission — agreed before we begin, transparent throughout
→ After-sales support — we stay involved when it matters most
— BROKERAGE — HOW IT WORKS
Seven clean steps. No surprises.
01
📋
Enquiry Received
You brief us on your specs 02
🔍
Supplier Search
We find & vet qualified suppliers 03
🤝
Negotiation
We negotiate on your behalf 04
✅
Deal
Terms agreed & documented 05
📦
Shipment & Docs
Direct: supplier to buyer 06
💳
Payment
You pay supplier directly 07
⭐
Commission + Support
Earned on completion
— YOUR INTERESTS PROTECTED
Dynamic conflict protection. Your data stays yours.
We document our conflict-of-interest commitments in writing. These are operational rules, reviewed quarterly — not policies gathering dust.
🛡️ Dynamic Exclusions
When you engage us for a product, region, or supplier — we do not service competitors in any conflicting way. This exclusion holds for the duration of your active relationship. 🔒 Supplier Protection
Suppliers we introduce to you are ring-fenced. We do not use those relationships in any way that conflicts with your business interests. 🤫 Mutual Confidentiality
All findings are strictly confidential to you. Our trading team receives zero information about your suppliers or sourcing decisions. The wall is structural. 📄 Written Commitments
Conflict-of-interest commitments are documented in writing. Quarterly reviews ensure ongoing compliance with your interests.
— WHY IT WORKS
Simple to start. Scales with you.
✓ Start with a single product or region
Our approach scales from a single desk research report to full ongoing supply chain representation. No minimum commitment required to begin.
✓ Specialised in spices and dehydrated vegetables
Our market knowledge is deep and specific — AgarAgar, dehydrated garlic, cassia, cinnamon. Not generalist sourcing. Category expertise that matters.
✓ Relationship-driven, not audit-driven
We are your local supply chain partner, not a formal audit house. Hands-on, ongoing, and relationship-based — uncovering what certificates and lab reports miss.
✓ Transparent commission, always pre-disclosed
You know our fee before we begin. No deal, no commission on the brokerage side. Our success is tied directly to yours.
— READY TO START?
Let's talk about your sourcing needs
Whether you need a single factory verification or an ongoing sourcing partner — the conversation starts with a simple enquiry.
enquiry2026@chinabusiness.com.hk
+852 2517 2316 · Fax: +852 2517 8741
5/Fl., Qualipak Tower, 122 Connaught Road West, Hong Kong
Tel: +852 25172316
© 2024. All rights reserved. All information on this site is without any contractual, financial or otherwise any other liability. Services provided on a per-transaction basis. No retainer or ongoing engagement. For binding information, please contact us and include your concerns or requirements in enquiry, quotation, contract and shipping documents.
Hong Kong.
Fax: +852 25178741
China Business Limited
5/Fl., Qualipak Tower, 122 Connaught Road West
Hong Kong
