— THE CBL WAY

Sourcing is about reality, not reports.

Certificates show compliance. Trade fairs show sales people. We show you what's actually happening on the factory floor — and have done for 35 years, bridging Asia and the world in food ingredient sourcing.

35

YEARS IN ASIA 60+

COUNTRIES SERVED 2

CLEAR MODELS

— WHAT OTHERS GIVE YOU VS. WHAT WE GIVE YOU

SOURCE WHAT THEY SHOW YOU WHAT CBL SHOWS YOU

TRADE FAIRS Sales people, samples, exhibits → Real workers at real factories — actual production in action

BUYER VISITS 1–2 trips per year → Continuous on-ground coverage, year-round

CERTIFICATES Paper compliance only → Ground reality — what is actually happening day-to-day

AUDIT FIRMS Tick-box exercises → Ongoing partnership with genuine accountability

LAB REPORTS One sample, one moment in time → Verified production reality — tested across time, not a snapshot

— TWO CLEAR MODELS

Choose the engagement that fits your need

We separate effort-based work from outcome-based work. No blurring, no hidden incentives. You know exactly what you are paying for — and why.

MODEL ONE · AGENCY

Agency

Fixed Outcome · Pre-agreed Fee

You engage us to represent your interests locally in China. We deliver specific, defined results — and you pay a fixed fee regardless of whether a deal is struck. Ideal when you want certainty and a trusted representative on the ground.

→ Desk Research — market intelligence, product reports, competitive landscape

→ Factory Visits — practical and unannounced — real conditions, real workers observed

→ Process Audits — practical verification, not tick-box compliance

→ Clear Verdicts — continue / watch / avoid — in plain language

→ Logistics Support — export, freight, and documentation guidance

MODEL TWO · BROKERAGE

Brokerage

Success-based · Commission on Completion

We connect you with vetted Chinese suppliers and facilitate the transaction. Our commission is pre-disclosed and earned only on completion. You pay your supplier directly; they ship directly to you. We stay outside the money flow.

→ No deal, no commission — our incentives align precisely with yours

→ Direct shipment — supplier to buyer — saving logistics and admin costs

→ Direct payment — buyer to supplier — saving banking fees on both sides

→ Pre-disclosed commission — agreed before we begin, transparent throughout

→ After-sales support — we stay involved when it matters most

— BROKERAGE — HOW IT WORKS

Seven clean steps. No surprises.

01

📋

Enquiry Received

You brief us on your specs 02

🔍

Supplier Search

We find & vet qualified suppliers 03

🤝

Negotiation

We negotiate on your behalf 04

Deal

Terms agreed & documented 05

📦

Shipment & Docs

Direct: supplier to buyer 06

💳

Payment

You pay supplier directly 07

Commission + Support

Earned on completion

— YOUR INTERESTS PROTECTED

Dynamic conflict protection. Your data stays yours.

We document our conflict-of-interest commitments in writing. These are operational rules, reviewed quarterly — not policies gathering dust.

🛡️ Dynamic Exclusions

When you engage us for a product, region, or supplier — we do not service competitors in any conflicting way. This exclusion holds for the duration of your active relationship. 🔒 Supplier Protection

Suppliers we introduce to you are ring-fenced. We do not use those relationships in any way that conflicts with your business interests. 🤫 Mutual Confidentiality

All findings are strictly confidential to you. Our trading team receives zero information about your suppliers or sourcing decisions. The wall is structural. 📄 Written Commitments

Conflict-of-interest commitments are documented in writing. Quarterly reviews ensure ongoing compliance with your interests.

— WHY IT WORKS

Simple to start. Scales with you.

✓ Start with a single product or region

Our approach scales from a single desk research report to full ongoing supply chain representation. No minimum commitment required to begin.

✓ Specialised in spices and dehydrated vegetables

Our market knowledge is deep and specific — AgarAgar, dehydrated garlic, cassia, cinnamon. Not generalist sourcing. Category expertise that matters.

✓ Relationship-driven, not audit-driven

We are your local supply chain partner, not a formal audit house. Hands-on, ongoing, and relationship-based — uncovering what certificates and lab reports miss.

✓ Transparent commission, always pre-disclosed

You know our fee before we begin. No deal, no commission on the brokerage side. Our success is tied directly to yours.

— READY TO START?

Let's talk about your sourcing needs

Whether you need a single factory verification or an ongoing sourcing partner — the conversation starts with a simple enquiry.

enquiry2026@chinabusiness.com.hk

+852 2517 2316 · Fax: +852 2517 8741

5/Fl., Qualipak Tower, 122 Connaught Road West, Hong Kong